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SEO Agency in Montreal
More traffic. More opportunities.
Ranking well on Google is great. But what really matters is what it brings you.
At Falia, we do SEO to deliver real results: more qualified traffic, more clients, more sales. We combine technical expertise, the right content, and a straightforward, jargon-free approach. You have a website — we make sure it works for you.
Speak with an SEO expert. No pressure. Clear answers for your small business.
We ❤️ the success of our customers.
Our expertise inSEO (Search Engine Optimization)
Our expertise in
SEO (Search Engine Optimization)
Our SEO agency in Montreal and Quebec City increases the visibility of businesses on Google. Whether it’s through our managed SEO services, our SEO training or or our strategic SEO coaching, we do everything possible to help you achieve exceptional visibility on search engines. Our SEO experts will help you achieve your goals on the web.
Services offered by our SEO Agency
SEO Audit
Good SEO starts with a solid diagnosis. At Falia, we always begin with an SEO audit to understand what's working, what's blocking, and what can be improved. We identify technical issues, content that needs revision, and real growth opportunities. We conduct audits at the start of a project and periodically to adjust strategies and stay on track.
On-page SEO
We optimize each page with intention. For every keyword, we structure the content, adjust tags, select appropriate images, and ensure Google understands exactly what it's about. But most importantly, we consider the human behind the screen. We write to capture attention, convince, and convert. Each page is designed to help you stand out on Google and turn that traffic into clients.
Technical SEO
Technical SEO is foundational. We ensure your site is fast, smooth, and well-structured for both visitors and search engines. We optimize loading speeds, fix technical errors, and facilitate indexing. The result: a better user experience and an SEO strategy that truly delivers.
Off-page SEO
Off-page SEO encompasses activities outside your website that directly influence your Google rankings. Each month, we create quality backlinks and citations to strengthen your authority. We also manage your Google My Business presence. In short, we build your digital reputation so your site gains credibility and visibility.
Local SEO
Local SEO helps you appear first when clients search nearby. We optimize your Google Business Profile, local citations, and website content to reflect your geographic reality. The result: you become the top choice for those searching in your area.
International SEO and Multilingual Sites (USA, France, Canada, and more)
Speaking to multiple markets requires more than just translation. We adapt your content for each country and language to perform effectively in the USA, France, or Canada. Our approach adheres to Google's SEO best practices while considering cultural and linguistic differences.
On-page SEO
Our experts optimize the content of the pages of a website by respecting the good practices in order to position your website in the first results on search engines. We make sure that each optimized page targets a specific keyword, that the structure of the page respects web standards, that images are well used and that all the tags used by search engines’ algorithms and artificial intelligence are complete.
Off-page SEO
Our SEO agency also develops off-page SEO strategies to support your website’s pages from other platforms. Off-page SEO refers to all the practices implemented outside of your website, including social networks, local SEO platforms such as Google My Business, customer review aggregators and high-quality backlinks.
Technical SEO
Search engines prefer websites with the best user experience. It is therefore essential to ensure that your website is fast enough, both for indexing robots and for users. In addition to addressing site speed, our SEO agency pays special attention to any technical issues that may impact your site's ranking.
Optimized content writing in French and English
Our writing team provides SEO-optimized content that is unique and of high quality to provide your target audience with the best possible content. We write both English and French content.
SEO audit
An SEO audit allows us to analyze your website’s current SEO strategy. We are then able to identify issues to be resolved, content that should be optimized and new SEO opportunities, all with the goal of improving your website’s SEO. This audit should be performed at the start of the project, but also at regular intervals to ensure your SEO stays up-to-date.
SEO consultation
The experts of our SEO agency also offer their support to companies in order to analyze and offer personalized advice about the SEO strategy to help you achieve your visibility goals on search engines.
Local SEO
Local SEO is becoming increasingly important, especially on mobile versions of search engines. We pay special attention to local SEO so that your business can be easily discoverable within Google's Local Pack and on mapping applications like Google Maps.
SEO training for business
Our SEO training allows participants to discover the best practices in the field and implement an SEO strategy to improve their website’s position on Google.
International SEO and multilingual sites (USA, France, Canada and more)
If your website serves customers in different parts of the world, international SEO strategies should be implemented to ensure that the right content is presented to the right person based on their language and location. What's more, these strategies allow you to target different keywords for each country and language without being penalized on search engines.
Strategic and 100% Custom SEO
Every business is unique, and so are our SEO strategies. We start by understanding your goals, clients, and market. Then, we build a clear strategy: keywords, structure, content, actions. It’s SEO tailored to your reality, not a generic model.
We Work with AI, but Primarily with Judgment
Powerful tools and a team that knows how to use them. Yes, we utilize AI to accelerate analysis, keyword research, writing, and optimization. But at Falia, nothing replaces a solid strategy, experience, and well-thought-out content.
Technical, On-Page, and Existing Content Optimization
We optimize what you have and take it much further. We enhance your pages, content, and technical performance. Every detail matters: tags, structure, speed, links, conversions. And if your content is good, we repurpose and improve it.
Local and International SEO
Visible here. Effective elsewhere. Whether you’re targeting a neighborhood, city, or multiple countries, we adapt your SEO. Google listings, local citations, multilingual SEO—we position you where your clients are searching.
High-performance SEO that is truly adapted to your business objectives
Our SEO services are tailored to your business objectives and competition. We take care of all the necessary aspects of SEO so that your company is positioned as an industry leader on Google.
Keyword studies, strategy and action plan in natural referencing
Our SEO agency conducts keyword studies based on your field of activity and your immediate competition. We optimize your website with the keywords that have the best traffic and conversion potential. Thus, our SEO services generate sales and qualified leads. Not just traffic!
Optimization of existing content for SEO
You know how important content is on a website: text, photos, and quality videos are essential. Moreover, your content should be updated regularly so that it is not overlooked by Google. That’s why Falia offers content writing and management services focused on SEO.
SEO training, SEO coaching and support
Not only do we take on your SEO but we can also help your team develop their SEO skills. We offer SEO training in a public virtual classroom once a month, custom SEO training, SEO coaching and long-term strategic guidance for marketing teams of small, medium and large companies.
SEO copywriting in French and in English
Falia offers SEO writing solutions in English and in French. It’s not just about creating a lot of content to attract Google and generate new customers. You also need to focus on the quality of the content you publish rather than the quantity. Well-structured and clear content is essential in the eyes of Google. Texts can be initially written in English or in French (depending on your preference) and then translated into the other language.
FAQ about our SEO services
What is SEO ?
SEO, or Search Engine Optimization, encompasses techniques aimed at improving a website’s visibility on search engines.
Why is SEO important ?
SEO is crucial because it increases a site’s visibility, generates quality organic traffic, and enhances user experience.
What's the difference between SEO and SEM ?
SEO focuses on optimizing for organic search results, while SEM (Search Engine Marketing) also includes paid advertising.
What are the main ranking factors in SEO ?
Key factors include content quality, backlinks, technical site optimization, page loading speed, and user experience.
How long does it take to see SEO results ?
Results can vary, but typically, it takes between 3 to 6 months to observe significant improvements.
How long does it take to do SEO ?
First, it’s important to understand that SEO is an ongoing effort that takes time. Improving your site’s search engine ranking doesn’t happen overnight—Google takes time to crawl and index your pages. Several factors influence your results, such as the age of your site and the level of competition in your industry. The resources you have available also play a big role. You should also consider the size of your website, how often you add new content, and the overall user experience.
That’s why it’s very difficult to give a precise answer. Rankings depend on many complex variables, and it’s essential to approach SEO as a continuous, long-term process.
What is an SEO audit ?
An SEO audit is a comprehensive analysis of a site’s performance in terms of SEO, including structure, content, backlinks, and technical aspects.
What is local SEO ?
Local SEO is an organic search strategy focusing on your positioning in Google’s local search results. It’s essential for visibility among clients in your immediate region, especially if you have a physical location.
How to choose the right keywords ?
The right keywords are relevant to your content, have high search volume, and manageable competition. Tools like Google Keyword Planner, Ahrefs, or SEMrush can assist.
What is on-page and off-page optimization ?
On-page optimization includes actions taken on the website itself (content, HTML tags, structure), while off-page optimization involves external actions (backlinks, social media mentions).
What role do backlinks play in SEO ?
Backlinks are inbound links from other websites. They signal to search engines that your content is trustworthy and relevant.
How to monitor SEO performance ?
Use tools like Google Analytics, Google Search Console, Ahrefs, SEMrush, and Moz to track traffic, keyword rankings, and other performance metrics.
Ready to Evaluate Our SEO Agency Services ?
Assess our SEO agency services by contacting us. We can discuss your objectives and our approach. Following this initial meeting, we’ll have the necessary information to provide you with a proposal.
SEO Resources
Google Resources:
Google Search Central (formerly Google Webmasters): Tools, documentation, and guidelines for webmasters.
Google’s SEO Starter Guide: A basic guide offered by Google.
Google Analytics: For tracking SEO performance and conversions.
Think with Google: Market studies, trends, and insights relevant to SEO.
Google Looker Studio: Data analysis, visualization, and reporting.
Google Trends: Identify search trends.
Google PageSpeed Insights: Tool to measure page loading speed.
Mobile-Friendly Test: Check if a webpage is mobile-friendly.
French Blogs and Specialized Sites:
Le Journal du Net (JDN) – Rubrique SEO: News and analyses on SEO.
Abondance: News and tutorials on SEO.
WebRankInfo: Everything about SEO and Google updates.
Isarta Infos – SEO section: News and articles on SEO.
PME Web: Detailed articles and guides on SEO.
La Revue du Digital: Digital world with SEO-focused articles.
SEOQuantum Blog: In-depth articles on SEO, semantics, and competitive analysis.
English Blogs and Specialized Sites:
Search Engine Land: News and resources on SEO.
Search Engine Journal: News, case studies, and tutorials on SEO.
Neil Patel’s Blog: Detailed guides and resources on SEO.
Moz Blog: Resources and articles dedicated to SEO.
SEMRush Blog: SEO, backlinks, and site audits.
Ahrefs Blog: Focus on SEO and backlink analysis.
Backlinko (by Brian Dean): SEO strategies and link-building tips.
Some additional resources in French
– Bien débuter en référencement naturel (SEO) | Google
– Sécuriser votre site à l’aide du protocole HTTPS
– Maintenir une structure d’URL simple
– Indiquer à Google les liens sortants à suivre
– Baliser le site pour qu’il soit considéré comme étant destiné aux enfants
– Permettre l’exploration de vos liens
– Bonnes pratiques pour le test de sites Web avec la recherche Google
– Taux de rebond : tout comprendre pour mieux optimiser
– Arrêtez de croire Google : les 8 mythes SEO à oublier
– Abondance : Archives de l’année 2019
– 7 erreurs de positionnement SEO à l’international
– 50 faits incontournables sur la recherche vocale
– Comprendre, éviter et corriger le contenu dupliqué
– SEO : comment améliorer le référencement naturel de votre boutique en ligne ?
Some additional resources in English
INCREASE YOUR TRAFFIC
You will gain visibility followed by an increase in the number of visitors to your site.
GET LEADS
Target the audience most likely to be interested in your products and services.
GENERATE REVENUE
Increasing the number of targeted prospects makes it easier to turn those prospects into future customers.
INCREASE YOUR BRAND AWARENESS
Your brand can become the one your customers think of, over all competitors in the industry.
STIMULATE YOUR GROWTH
New traffic and qualified leads contribute to new growth opportunities.
GAIN THE TRUST OF YOUR CUSTOMERS
When you reach the top of the search results, your customers will see you as the authority in your industry.
Search Engine Optimization (SEO) generates qualified traffic, leads and online sales.
Our SEO agency specializes in the development and execution of effective SEO strategies. With a proven track record of success, our expert team is ready to help you enhance your online presence.
Testimonials
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At Falia, your business considerations are important to us. Not just SEO.
Our SEO experts understand that being first on Google is not a business goal to achieve at all costs. We won’t propose an SEO strategy that resorts to high keyword density or irrelevant keyword use just to be first in search results—these methods are frowned upon in SEO and make you look bad. We like to give our clients visibility, but only the good kind! So we take all the ingredients you give us, mix them with our SEO expertise and come up with a winning plan of action.
Because we believe in your mission as much as you do and want to be a part of your project, we bring our marketing know-how to help you achieve your goals. Thanks to our clients’ mission, we have a significant impact on thousands of people across Quebec. And that’s important to us!
Some things to know about SEO
Stay away from black hat SEO techniques
Beware of these SEO practices! Black hat SEO is not illegal, but it is very much frowned upon by Google. There are many cases where these bad SEO techniques have caused problems for companies. In short, black hat SEO goes against the rules of the search engine algorithms.
If you use these SEO techniques, expect serious consequences such as the decrease in visibility of your website in search results and in some cases, the removal of your already indexed results.
In addition, be aware that search engines are increasingly systematic in detecting fraudulent SEO techniques, so getting caught is almost inevitable. And if you are not detected, you will benefit more in the short term, but in the long term you will unfortunately suffer the consequences, such as a much lower visibility on search engines.
Learn more about these SEO techniques to avoid:
– Introduction to Black Hat SEO, article in English on Hubspot’s blog
– What is Black Hat SEO? on the SEMrush blog
Why is SEO important in e-commerce?
According to a study conducted by Semrush, search results can generate up to 38% of an online store’s total traffic.
Although achieving a good ranking on search engines can take time, it is still a sustainable and more profitable solution than relying exclusively on online advertising.
By optimizing the SEO of an online store, the share of visits and purchases coming from search engines will increase along with the revenues related to sales.
How to optimize the SEO of your online store?
There are many practices that can improve the SEO of an e-commerce site on search engines. Some of them can be used on a classic website, while others are specific to online stores.
Optimize your SEO to aim for position 0 with “featured snippet”
If you don’t know what a featured snippet is, it’s very simple. It’s a result that perfectly matches your query. This result appears above the paid results.
Here is what a featured snippet looks like:
The length of your content can affect your ranking on Google
Google favors quality content and it is thanks to it that you will have the chance to be on the top 3 of the search results for the keywords you are targeting. On the one hand your content must answer the question asked by the user as well as the questions related to the main search query, but it must also be more or less of a certain length if you want to appear in the first results. Indeed, according to a study, 2,000 words+ pages tend to rank more readily in the top 10 on Google.
Mobile searches are on the rise
Mobile searches are becoming increasingly important. 87% of people searching the internet are on mobile and 40% of all transactions take place on mobile.
Google switched to indexing for mobile on July 1, 2019 to improve the mobile search experience. If you haven’t optimized your pages for mobile, you probably won’t show up in the top search results for your keyword.
Some quick tips to get good SEO results
1- Optimize your keywords:
In order for your page to be well referenced and relevant to your customers’ searches, you should integrate your keywords in an obvious way. The keyword is usually put in the title, the introduction, the meta description… We also recommend that you use keyword synonyms.
2- Choose a short URL:
Ideally, your URL should not exceed 80 characters and should be easy to understand for your readers.
3- Create useful internal links:
The technique of creating links from one page of your website to another can change the game in terms of SEO, as it increases traffic to your pages.
4- Share your content on social networks:
For your SEO to be effective, sharing your content on social networks is very useful: it is a great way to get backlinks. You should also encourage your visitors to share your content! Sharing is a useful technique that can have a positive impact on SEO.
5- Post quality content:
Seducing Google starts by creating content for your website. Your content must answer your visitors’ questions. Offer content that is easy to read, engaging and not too long.
6- Do not neglect the loading speed of your pages:
This will undoubtedly improve the user experience and thus make you rank higher in Google searches.
Your titles have a significant impact on your SEO results
The number of results that appear on Google are innumerable, but what stands out first? The titles!
Your goal is to come up with a title that is halfway between the (reasonable) use of your keyword and readability. Of course, your title must be catchy and make your reader want to continue reading (but avoid clickbait titles). Use numbers in your titles and avoid long sentences!
Page structure for SEO
At its core, site structure is simply the organization of a website.
The goal of this organization is to create a site that is effortless for users to navigate and to simultaneously allow search engines to easily crawl the site.
One of the first things we learn in SEO is how to optimize a page, which depends heavily on the use of title tags (H1, H2, H3, etc.) to organize content.
Site structure is about providing intuitive navigation for your user. To illustrate, think of your site as a house where rooms are easy to access. Your site should be designed in the same way.
Use internal links to improve your SEO
One of the most effective ways to have SEO that works is to link related pages on your website together.
So why are internal links so important?
- From a user’s and a search engine’s perspective, internal links help certain pages get discovered. If a page is not linked, it becomes harder to find and is less likely to be seen as often by the user, if at all.
- Internal links help the flow of equity accumulated by a page. This allows more specific pages on a site to rank better for related terms.
Work on Google’s “Core Web Vitals”
Defined by Google as indicators aiming to offer the best possible user experience on the web, “Core Web Vitals” measure three key elements of your website’s performance. The “Largest Contentful Paint” (LCP) will measure the loading speed of your pages, the “First Input Delay” (FID) will calculate the responsiveness of your site and the “Cumulative Layout Shift” (CLS) will take into account the visual stability. We don’t expect an immediate impact on Google search results, but it’s a must for SEO.
Read more about Core Web Vitals: Google’s new SEO indicators
Some external SEO resources
– Getting started with SEO | Google
– Securing your site with HTTPS
– Maintain a simple URL structure
– Tell Google which outbound links to follow
– Tagging the site to be considered child friendly
– Allow your links to be crawled
– Best practices for testing websites with Google search
– Bounce rate: understand everything to better optimize
– Stop believing Google: 8 SEO myths to forget
– Abondance : Archives of the year 2019
– 7 international SEO positioning mistakes
– 50 must-know facts about voice search
– Understanding, avoiding and correcting duplicate content
– The May 2022 Core Update: The Initial Impact
– SEO Split Test Result: Optimizing for Search Behavior
– What to Do When You Get a “No Change” SEO Split Test Result
– Shopify SEO: the ultimate guide
– SEO: how to improve your online store’s SEO?
Our articles on SEO and digital marketing
